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Can corporations cash in on an empowerment-for-profit trend?


Golf’s fashion Masters

1. Payne Stewart
If you are going to dress like a modern fashion maverick on the course, you better have the game to back it up. Fortunately for the plus fours-wearing, Argyle-sock sporting, flat cap-crowned Stewart, he did…

2. Ben Hogan
Golfing great Hogan won nine major championships, but he scores a perfect ten in the style stakes. Always dapper and impeccably tailored, he never hit the links without his signature hat and ubiquitous cigarette.

3. Ted Rhodes
African-American golfer Rhodes had the game, he had the look – a unique hipster jazz fashion sense – and he was super cool. Hell, he had it all. Quite simply he was the Tiger Woods of his era.


4. Seve Ballesteros
“I don’t want people to watch the way I dress,” Ballesteros once said of the interest generated by his classically simple Seventies style. “I want people to watch the way I play.” Well, sorry, Seve… but we did both.

5. Walter Hagen
Not just a well-dressed for a golfer, Hagen was well-dressed, full stop. His eye-catching style, handmade outfits and tailored knitwear helped transform the image of golf in the Twenties and Thirties.

6. Arnold Palmer
Known in the golf world as the king of cool (even before Steve McQueen copyrighted the title), Palmer dressed on the course like he should have been in the Rat Pack. A Fifties vision in flat-fronted trousers, fitted shirts, black-and-white brogues… and a cardigan.


7. Rikard Karlberg
Sweden’s Karlberg is a modern master with a unique taste in fashion. Mixing flat caps and a hipster beard, with the sharp lines and slim fit of Hugo Boss Green, he embodies the golf look of 2017.

8. Gary Player
The Johnny Cash of the golf course, South African Player is known for his adherence to a single stylistic principle: always wear black. His father suggested he have a golfing gimmick and the “Black Knight” chose to wear one colour throughout his career. It worked.

9. Jack Nicklaus
The Golden Bear wasn’t the best dresser in the game when he was at the height of his powers, but he makes this list because of his green jackets. As a six-time winner of the Masters, we think that is about the best fashion statement any golfer can ever make.

10. Jesper Parnevik
Thanks to bands like The Beastie Boys, the Nineties was the decade where golf became cool again. And the golfer that embodied that resurgence in style was Jesper Parnevik, replacing pastels with a slim-fitting mod look, finished off with a flip-billed hat.


And five of the worst…

1. John Daly
The man, the myth, the trouser mistakes.

2. Woody Austin
Dressed in shirts that looked like he was trying to win a bet.

3. 1999 US Ryder Cup Team
No. Just… no.

4. Ian Poulter
When he gets it right, he’s great. But when he gets it wrong…

5. Donald Trump
The Donald sports a look that is pure coffee.

Pokemon Fashion, As Reviewed By People Who Know Fashion

We’ve done regular video games, twice actually. Then we did Overwatch.

Now, thanks to popular demand, we’re bringing back Video Game Fashion, As Reviewed By People Who Know Fashion.

This time we’re focusing exclusively on Pokemon.

The experts: the world class team of beauty and fashion editors who make up POPSUGAR Australia and Who What Wear Australia.

Let’s meet them.

Lisa Patulny, Editor of Byrdie

Ashling Lee, Editorial Assistant, POPSUGAR

Alexandra Whiting, Lifestyle Editor, POPSUGAR

Genevieve Rota, Entertainment Editor, POPSUGAR



Lisa: Ash is the perfect example of someone being so great at their job it doesn’t matter what they wear. He’s the Steve Jobs of Pokemon trainers.

Ashling: The ultimate chill, cool-dude get-up: baseball cap, denim, open shirt layered over a v-neck. I mean he’s my kind-of namesake so is automatically cool. 😉

Genevieve: I know this guy! He’s a little cutie. But he’s just a kid, right? We can’t judge his style, his mum probably picked it out for him. (But Ash, please try and stick to a more cohesive colour scheme next time. And why is your shirt stained poo brown?)

Alexandra: When the animator was designing Ash, he had a picture of Michael J. Fox circa Back to the Future stuck on the wall. He doesn’t get a lot of outfit alterations throughout the series either, but he’s made it iconic so I can’t really fault it. Sometimes an outfit is all about the attitude.


Lisa: Alain, we need to talk. Harem pants are not for tucking into boots—those are skinny jeans my friend. Harem pants are for people who’ve just come back from finding themselves in Peru and quote Neruda a lot and rarely shower. Also why is the Cheshire Cat’s tail wrapped around your neck?

Ashling: I find it really hard to layer clothing well – it’s a combination of either not owning enough layerable clothing or just laziness – but this guy looks perfectly prepped for trans-seasonal weather. Is that scarf hand-made?

Genevieve: This guy is clearly pretty chic and with a name like Alain, how could he not be? Is that a scarf around his neck, or a creature? I’m not 100 percent sure but either way, he needs to keep it. I’m not into the gloves (too Michael Jackson circa “Bad”) but I am into the effort he’s put in layering 3 pieces on his top half.

Alexandra: I have a few questions about Alain’s scarf. Is it alive? Is it a Pokemon? Or does Alain simply exist in a lower level of gravity where scarfs float and clothes remain nicely aerated. Jokes at Alain’s expense aside, the kid looks fresh off the Marc Jacobs AW18 runway. Elevated sports luxe with a touch of effeminate fancy. Classic MJ.


Lisa: Apparently the only part of Dawn’s body that feels the cold is her neck. That’s the only reasonable explanation for this outfit which consists of a skirt the size of a postage stamp, a singlet, one of Harvey Specter’s vests and A SCARF. Get changed Dawn, you’re not going out like that.

Ashling: WHAT FUN! I mean, she’s wearing millennial pink, so she already wins.

Genevieve: MILLENNIAL PINK! Also, moon boots as fashion? Comfort level: extreme. Dawn is way ahead of her time, and she knows it.

Alexandra: Dawn looks like a classic US basic circa 2005. You know, the mall-strolling, Ugg-wearing (she actually is wearing Uggs, right?), gum-chewing basic with way too many accessories. I can see six items I would have previously listed as “instant outfit updaters” in my mag days: beanie, hairclips, neck scarf, vest (so ‘00s!), wrist watch and black knee-high socks. Actually, I think Britney Spears wore this exact outfit to the premier of Crossroads.


Lisa: Maybe I shouldn’t have been so harsh on Dawn—this guy is walking around in a pirate coat with no shirt on. Also, can we talk about the size of his collar? I’ll say it. That collar is compensating for something.

Ashling: I have so many questions for this dude. Is he shirtless under that trench? Why? Is that intentional? How long did it take to grow that moustache? Is it easy to maintain? Doesn’t it get in the way when he tries to speak?

Genevieve: Drake looks mad at me so I’ll tread carefully. You know, the coat is incredible. The belt, if you add a metal G, is a dead ringer for the Gucci one “fashion girls” can’t seem to get enough of. And the harem pants are always a yes in terms of effortless style. But all I can see is that moustache, and I’d much prefer if that wasn’t the case. Let it go, Drake. Show off that chiseled jaw.

Alexandra: I’ll pay the nautical nod to John Galliano, but there’s a fine line between couture and costume, and unfortunately this is the latter.


Lisa: Elesa is wearing Gen Z Yellow which means she’s too young to know what happens to your abs when your metabolism goes to shit.

Ashling: This is also another very on-trend colour – yellow. I kinda dig this – it may be a bit weird – like, I still don’t really know what’s going on here with the dangly stuff – but she manages to wear a skimpy outfit well.

Genevieve: I’m going to go right ahead and assume those headphone tentacles do something powerful – otherwise I’m not sure why they’re there. Tights get a rough trot as a fashion faux pas but with legs like those I’m glad Elesa is throwing caution to the wind. Also, we have another trendsetter in our midst: Gen Z yellow is a total thing right now, and Elesa was there first.

Alexandra: There is no doubt jazzed-up headphones have had several runway moments. Dolce and Gabbanna, Fendi, Chanel, but these look more Alexander Wang. Lots of cut-outs, a minimal colour palette, skin-tight leggings, oh she’s even wearing a chocker, this is a Wang girl for sure.


Lisa: Lose the old man braces and she’s basically Bella Thorne.

Ashling: So. Damn. Cute. I love everything about this – the bright denim overalls, the crop top, the pig tails . . . Would actually copy this and wear in Summer. Or if I was going to a music festival.

Genevieve: How cute is this gal! And why isn’t she in Bondi where she belongs?

Alexandra: Now Misty I know well, and I have long lamented that she is dressed like a tween who was sent to Summer Camp and grew out of all her clothes. The top is shrunk, her shorts are basically underwear, and I know she’s wearing braces that would suggest she needs them to hold up too-big pants, but I’d argue girl is using that stretch to strap down her boobs that just grew in – mum forgot to pack her training bra. And the side pony. I can’t.


Lisa: Not joking—is this a Gossip Girl character? I smell a lawsuit.

Ashling: This is nice but in a sort of average way. Nothing super offensive or weird, just very stock standard female video game character sort of thing. The teeny tiny waist, short mini skirt, thigh high socks, voluminous hair…

Genevieve: OK this girl is so clearly based on Serena Van Der Woodsen from Gossip Girl — or is it vice versa? Serena is definitely the most popular girl in school. There’s too much going on but she pulls it off in a Cher Horowitz kinda way. Do people wear sunglasses on their hats? This has me confused.

Alexandra: Hey girl! Serena reminds me exactly of Stacey from The Baby-Sitters Club. Stacey grew up in NYC but then moved to the provinces (well, Stoneybrook) living her big city life behind but keeping that sense of fashion. It was also the ‘90s. Serena, Stacey, same thing.


Lisa: Steven is that weird pale guy in his late ‘20s who only dates art school students, has a put on English accent and swears he’s Noel Fielding’s second best friend. (A quick FB search will tell you he grew up in Padstow and used to wear Etnies and a lot of Billabong.)

Ashling: I’m getting a bit of Dorian Grey and weirdly, Targaryen vibes from this guy? (Is it the hair I wonder?)

Genevieve: Can I just say that I had NO idea Pokemon had so many human characters. Is this a recent development? I feel like Steven should give Matt Preston his cravat back and maybe ease up on the skin-tight trousers. The torture devices around his wrists can go, and then I think we’ve got a pretty slick dude! Cool hair.

Alexandra: If you told me Steven was Karl Lagerfeld’s new muse/companion I wouldn’t be surprised. I’d probably stalk his social media and write five stories about him. His hair colour is my next big pick for colour trends (pink is done), Kylie Jenner has already tried it so as soon as Summer festival season hits you’ll see it everywhere, topped with a flower crown. The only part of the outfit I think Karl would veto is the crown-like jacket cuffs. He leads the house of Chanel and Coco always said “take one thing off before you leave the house”, plus, Karl doesn’t like being upstaged.


Lisa: I refuse to comment. Get it? That was a garbage joke. (Did it again.)

Ashling: What . . . is this thing and is it OK? It looks scared shitless and in need of a tender loving home.

Genevieve: Um, I love its colouring? Khaki green is all the rage for interiors. And the millennial pink on his/her wings doesn’t go unnoticed – stylish touch, Trubbish.

Alexandra: I feel like you’ve added Trubbish as a joke in an otherwise very serious examination of Anime outfits, but seriously, what hallucinogenic drug were the artists smoking when they came up with this?



How a Brunei princess and Malaysian celebrity made a hit hijab line

(CNN)The tiny Southeast Asian sultanate of Brunei is better known as an exporter of oil and gas than of fashion.

But a royal collaboration has thrust the nation into the sartorial spotlight.
In April, Princess Sarah of Brunei — the wife of Crown Prince of Brunei, Al-Muhtadee Billah, who is first in lineto inherit the throne — partnered with Malaysian brand dUCk scarves and online retailer Fashion Valet, to launchThe Royal dUCk Collection.
Bright and colorful, the limited-edition scarves, sold to be worn as hijabs, celebrate female collaboration and empowerment.
“Muslim women are supposed to wear scarves. (Scarves are) something my mom’s generation never questioned but I think now, our generation is different,” Malaysian entrepreneur Vivy Yusof, 29, tells CNN of the way the royal line is updating a traditional form of dress with modern values.

Christian Siriano’s perfect fit

NEW YORK, NY - FEBRUARY 11: A model walks the runway for the Christian Siriano collection during, New York Fashion Week: The Shows at The Plaza Hotel on February 11, 2017 in New York City. (Photo by Slaven Vlasic/Getty Images for New York Fashion Week: The Shows )

NEW YORK, NY – FEBRUARY 11: A model walks the runway for the Christian Siriano collection during, New York Fashion Week: The Shows at The Plaza Hotel on February 11, 2017 in New York City. (Photo by Slaven Vlasic/Getty Images for New York Fashion Week: The Shows )

Designer Christian Siriano has put some pretty big names on the best-dressed list. But it’s his fashions for women of all shapes, shades and sizes that give him a unique style. Serena Altschul has more: 

When it comes to fashion, one name that’s trending is Christian Siriano. And with awards season in full swing, the 31-year-old is starting to feel the pressure.




Say hello to a brand new year of the best & worst of men’s fashion Instagrams, a place where we let you guys walk the talk in the style game.

Fashion is after all a way of expression so looking towards the grassroots level will always reveal gems and horrors in the form of dapper threads, streetwear and sometimes, straight up nudity disguised as fashion.

The best part of men’s fashion Instagrams is that it’s as real as it gets. Good or bad it’s all good for inspiration or a decent laugh.

Have a scroll through the gallery to see what we mean.

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Fashion’s surreal beauty on display in SCAD history exhibitions


There are multiple entry points into the shows “Threads of History: Two Hundred Years of Fashion” and “Embellished: Adornment Through the Ages” at the Savannah College of Art and Design Atlanta.

For these exhibitions, more than 70 garments, and an abundance of hats, shoes and parasols, have been assembled from Palermo, Italy, collector Raffaello Piraino’s archives, to show the shifts in clothing from the 18th through the 20th centuries.

Fashion lovers undoubtedly will respond to the sheer beauty of many of these garments, from a 1969 cloche whose chiffon curls mimic the petals of a chrysanthemum, to the incredible detail and delicacy of 19th century satin and leather baby shoes. Accessories and fashions include works from high-profile fashion stars like Elsa Schiaparelli, Courreges (a bizarre pair of sunglasses inspired by Eskimo sun protection), Christian Dior and a Yves Saint Laurent rooster feather bolero jacket from 1970.

History lovers will appreciate how these twinned exhibitions show the fluctuations of fashion and how the radical shifts in clothing related to the historical events of the era. That includes the move away from grandiose, embroidered, ornamentation-rich gowns in the 18th century French rococo period to the subdued, even plain, empire waist dresses that came after the French Revolution. Later fashion innovations like the miniskirt and the bikini have been controversial, but the wrong outfit could get you killed in the purge of aristocrats in post-revolutionary France.

“Threads of History” is also a fascinating, voyeuristic survey of the daily life of our ancestors, when Victorian women used elaborate metal clamps called “skirt lifters,” a tong-like device whose function was two-fold: It was used to lift complicated skirts for walking or sporting activities, and also to show off a pretty petticoat beneath a dress.

Women’s fashion of the past was enticingly ornate, but could cause the wearer to fear the threat of fire or accident when their massive crinolines were caught up in streetcars or strayed too close to the fireplace.


“Embellished: Adornment Through the Ages,” which focuses on the accessories, from hats to smoking pipes to garters, is a marvel of strange materials and forgotten objects. There are beaver fur top hats and jewelry purposefully treated with radium or uranium to give glass a green or yellow cast. Forgotten but once-essential items on display include the circa 1870 chatelaine (the silver jewelry, hung like a janitor’s keys from a lady’s waist, whose charms — scissors, a cat’s head, a book — proclaimed her many hobbies and interests).

The exhibition of clothes in “Threads” also shows the remarkable strides made in the role of women, echoed in the garments they wore. Director of fashion exhibitions Rafael Gomes keeps an illustration in his behind-the-scenes SCAD fashion workshop of how violently the use of the corset — often employed from childhood on in past centuries — could deform and shape the female body, relocating organs and impeding movement.

As lovely as they are, these garments also were representations of societal control that affected every aspect of women’s lives: how they stood, how they dressed, how they moved, how they gave birth. The mannequins for the exhibition had to be sculpted, cut down and reworked in order to accommodate the tiny 18-inch or smaller waists and altered rib cages these fashions demanded.

A fascinating treatise on both the expressive potential of fashion, and its many strange incarnations, these exhibitions can leave viewers with the sensation of both recognition and a surreal disconnect from the strange alternate reality of the past.


Deal Man