London Fashion Week Men’s 2018: 5 things to look forward to

The 11th instalment of men’s fashion week kicks off  in the capital this Saturday. These are the things we’re most excited to see…

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London Fashion Week Men’s returns to the capital this weekend for a four-day extravaganza of catwalk shows, film screenings, presentations, talks and glitzy after-parties.

But amongst all the blue steel and dapper dressing, what’s set to be a highlight?

1. Henry Holland‘s collaboration with Ben Sherman

Henry Holland, recently nominated by the British Fashion Council’s Fashion Awards for Best Emerging Menswear Designer, is set to merge his signature eclectic aesthetic with a selection of classic Ben Sherman silhouettes.

The 29-piece unisex capsule collection will feature button-down shirts, knitted polos, T-shirts, jackets, knitwear, denim, trousers, tracksuits and coats and will debut at Ben Sherman’s runway show on Saturday January 6.

2. OiBoy bringing some South London satire to the schedule

The exciting young Brit label putting a sardonic spin on some of the country’s best loved brands is set to debut a

t the BFC’s Designer Showrooms – a space on the show calendar reserved for emerging designers who’ve been in business at least three years.

By humorously tweaking everyday logos and brand slogans, Oiboi create instantly collectible garments that, much like Demna Gvasalia’s DHL T-shirt for vetements, are sure to fly off the shelves. Watch this space.


3. The super stylish sashaying of Oliver Cheshire

Pixie Lott’s model fiancé was scouted at 15, whisked off to New York and became an overnight success as the face of Calvin Klein. Since then he’s starred in campaigns for Dolce & Gabbana, Vivienne Westwood, Missoni and Paul Smith as well as Marks and Spencer, Gap and Superdry. Now 29, the chiselled young Brit is a FROW regular with a growing following and impeccable off-duty style. He’s tipped to be the new Gandy – you heard it here first.

4. MYNE Tokyo’s schedule debut

Misara Yasuhiro is a man with his finger firmly on the pulse. His eponymous ready-to-wear line has shown at London Fashion Week Men’s for nearly a decade and now his streetwear label, MYNE, is to be added to the BFC Designer Showrooms roster.

Debuting its seventh collection, MYNE blends Japanese youth culture with global influences to create bold, original pieces, that ooze Tokyo cool.

5. This year’s surprise appearances

From Ben Stiller’s Zoolander strutting the runway at Valentino’s AW/15 presentation in Paris, to a large green “Dipsy” teletubby closing Bobby Abley’s menswear show in London this summer, no fashion week is complete without a surprise appearance or two. But who will it be this weekend?


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