The End of an Era: Colette to Close Its Doors

PARIS, France — Colette, the renowned Parisian boutique, is closing down after 20 years.

“As all good things must come to an end, after 20 wonderful years, Colette should be closing its doors on December 20 of this year,” the company said in a statement. “Colette Roussaux has reached the time when she would like to take her time; and Colette cannot exist without Colette.”

Saint Laurent is in talks to take over the Rue Saint-Honoré location, the company said. “Negotiations are under way with Saint Laurent and we would be proud to have a brand with such a history, with whom we have frequently collaborated, taking over our address,” the statement read. “We are happy of the serious interest expressed by Saint Laurent in this project, and it could also represent a very good opportunity for our employees.”

The boutique was founded in 1997 by Colette Roussaux, and has been led by her daughter Sarah Andelman in recent years. Andelman also shared the news in a post on the Colette Instagram account this morning.

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Andelman is famed for her discerning fashion edits and quirky mix of lifestyle products that have turned the store into one of Paris’ premiere fashion pit-stops. Drawn to an eclectic mix of high fashion and edgy street labels alike, Andelman regularly showcases designs from up-and-coming designers and was one of the first to stock collections by Proenza Schouler, Mary Katrantzou and Rodarte.

The three-storey, 8,000-square-foot space is a veritable destination for fashion fans and consumers. It sells everything from niche film camera to accessibly-priced souvenirs and T-shirts, and was the go-to for exclusive launches of brands, special products, independent magazines and the fashion incarnation of the Apple Watch.

Though Saint Laurent is set to take over Colette’s address, the relationship between the two companies hasn’t always been friendly. In 2013 Colette carried about 300 “Ain’t Laurent Without Yves” parody T-shirts, following Hedi Slimane‘s decision to change the company name from Yves Saint Laurent to Saint Laurent. Saint Laurent’s commercial director demanded that the shirts be removed from Colette’s online shop, and its chief executive sent Andelmen a letter “accusing her of selling counterfeit products that ‘seriously damaged’ the YSL brand and confirming the end of their business relationship.” Andelman, who sold the remainder of the offending t-shirts in-store but not online, said at the time: “We have been excommunicated.”

The wide range of products, including kitchenware, jewellery, books and toys made the retailer a location for multiple generations. “It’s the only shop where I go because they have things no one else has,” Karl Lagerfeld told BoF last year. “I buy watches, telephones, jewellery there — everything really! They have invented a formula that you can’t copy easily, because there is only one Colette and her and Sarah are 200 percent involved.”

Colette is also known for its combination of high-end ready to wear and streetwear, making it one of the first to embrace the fusion of luxury fashion with an edgy street aesthetic. “We started to work with people like Virgil [Abloh] before he started Off White, as well as OAMC’s Luke Meier when he came from Supreme, and with the whole wave of designers like Hood By Air,” Andelman told BoF last year. “At a certain point it didn’t make sense to have them on the ground floor anymore, so they went up with the designers.”

From around the clock dining in the Water Bar to a plethora of book signings, concerts and even panel discussions on sneaker culture, Colette’s status as a hub for genuine cultural “happenings” helps to sustain and propagate the store’s buzzy atmosphere, accented by the Givaudan-designed fig scent that wafts throughout the space and onto the street.

Earlier this year, H&M revealed a collaboration with Colette. The ‘H&M Studio x Colette’ line is expected to launch on 21 August and will be stocked in-store and online at Colette for two weeks, along with selected pieces from the main H&M Studio AW17 collection.

“We’ll launch the H&M capsule on 21 August,” she says. “And of course nothing change with our ‘Le Relais’ projects with Les Vacances de Lucien, Sacai, Thom Browne, Chanel and Saint Laurent on our first floor.”

Andelman says that colette.fr will also close and that she will be focusing on “turning the page.”

A former art student and Purple magazine intern, Andelman established Colette in 1997 alongside her mother Colette Roussaux, after whom the store is named. Andelman and Roussaux lived above the store.

 

 

DEALMAN

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