Brendon Fowler and Cali Thornhill-Dewitt’s latest project, Some Ware, takes cues from the duo’s past in the music world. Thornhill-Dewitt’s no stranger to the march game, having worked with obscure-yet-good Japanese record shop Big Love in Harajuku, a slew of punk and hardcore bands on the West Coast, and of course, Kanye West’s “I Feel Like Pablo” merch. Some Ware began as a music label and nightlife collective in Los Angeles.
“I used to do a band called Barn,” says Fowler. “Cali and I were friends, and then he was supposed to put out a record of mine that I just never finished. But for a couple years we were working on that. And then that kind of led into this.”
Some Ware held its first fashion show in Paris yesterday, with a veritable who’s who of models, ranging from Mitsuhiro Kubo, buyer at Tokyo shop GR8, Tremaine Emory of No Vacancy Inn, Japanese fashion model Kozue Akimoto, and Mark McGinnis of HS-Crown-winning label The Incorporated. It was styled by artist Andrea Longacre-White, whose distorted photography mirrors the distorted graphics of the collection’s fabrics that feature on some of the tees.
Although the searing hot temperatures had attendees sweating to the sounds of Some Ware-signed artists Odwalla 1221, whose debut record just came out on the label. The show featured several street-ready pieces based around singular fits and a cut-and-sew ideology, with plenty of eye-popping graphic sensibilities. Hand-dyed lavender, yellow, and pink long-sleeve tees were emblazoned with text that explained the concept of the show itself, adding a meta moment. The oversized shirts are a new shape that Fowler calls the “New Body,” and are meant to fit boxy. They’re also made from recycled cotton that comes from scraps in their Los Angeles factory.
The same philosophy applies to Some Ware’s workwear-inspired trousers and smock dresses, which are made from deadstock fabric and will similarly only be offered in one size. Some Ware is also releasing a patchwork fabric tote bag. In a way, the collection provides a means for Some Ware to promote itself between records, which Fowler admits can take a while to press.
“We started it to put out the Purity record, which was the record that was playing before the show, a year and a half ago., but it took so long to press the record that in the meantime we started doing all these clothes,” he says. “And crazily enough, we could go fast with clothes.”